35th Anniversary of Mid Wales Tourism
From 9:00 - Registration, Refreshments, Supplier Exhibition & B2B Networking
10:00 am - Introduction & Welcome
10:15 am - Zoe Hawkins | Chief Executive, Mid Wales Tourism
An update on the tourism landscape across Mid Wales, current priorities for the sector and opportunities for businesses as MWT Cymru celebrates 35 years supporting tourism and hospitality across the region.
10:35 am - Claire Owen | Mid Wales Tourism
Who is Harri? An Introduction to MWT’s Custom-Built AI Tool, alongside an update on MWT's rollout of practical AI workshops designed to help tourism and hospitality businesses across Wales use AI with confidence.
10:50 am - Ross Calladine | VisitEngland
Making Every Guest Welcome: Practical Tips to Unlock the Purple Pound
Practical advice on accessible and inclusive tourism, improving visitor experiences and welcoming more visitors through better accessibility.
11.25 am - Daniel Burgess | Powys County Council
Three Major Events Are Coming to Mid Wales. Is Your Business Ready?
An update on major regional developments and opportunities for businesses across Mid Wales.
11:45 am - William Meredith | Golley Slater
How tourism marketing and customer behaviour have changed — and where tourism marketing is heading in the future.
12:20 pm - Roger Harding | Xeinadin
Planning for the Future: Tax, Business Confidence & Financial Resilience
Practical guidance on financial planning, tax considerations and succession planning for tourism and hospitality businesses.
12:45 pm - Rowland Rees Evans | Wales Tourism Alliance
1:00 pm - Buffet Lunch, Supplier Exhibition & B2B Networking
Continue conversations with delegates, speakers, exhibitors and tourism suppliers from across Wales and beyond.
2:00 pm - John Turner | CEO, Visit Somerset
AI & Tourism
Exploring how artificial intelligence is changing tourism marketing, visitor engagement and business operations.
2:35 pm - Becca Falvey | Open University
Gen Z Explained: Practical Ways to Attract, Manage & Retain Younger Staff
Understanding the next generation workforce and how tourism businesses can better attract and retain younger employees.
3.00 pm - Ben Ewart-Dean | Neurodivergence Wales
Inclusive Tourism in Wales: Welcoming Neurodivergent Visitors
Exploring practical ways tourism businesses can create more inclusive experiences for neurodivergent visitors.
3:25 pm - Dan Freeman | Secret Planet
Excalibur Is Coming to Mid Wales: What It Means for Your Business
Exploring the ambitious Excalibur project and the opportunities it could create for tourism, hospitality and the wider visitor economy.
3:45 pm - Conference Round Up & Close
10:00 am - Introduction & Welcome
10:15 am - Zoe Hawkins | Chief Executive, Mid Wales Tourism
An update on the tourism landscape across Mid Wales, current priorities for the sector and opportunities for businesses as MWT Cymru celebrates 35 years supporting tourism and hospitality across the region.
10:35 am - Claire Owen | Mid Wales Tourism
Who is Harri? An Introduction to MWT’s Custom-Built AI Tool, alongside an update on MWT's rollout of practical AI workshops designed to help tourism and hospitality businesses across Wales use AI with confidence.
10:50 am - Ross Calladine | VisitEngland
Making Every Guest Welcome: Practical Tips to Unlock the Purple Pound
Practical advice on accessible and inclusive tourism, improving visitor experiences and welcoming more visitors through better accessibility.
11.25 am - Daniel Burgess | Powys County Council
Three Major Events Are Coming to Mid Wales. Is Your Business Ready?
An update on major regional developments and opportunities for businesses across Mid Wales.
11:45 am - William Meredith | Golley Slater
How tourism marketing and customer behaviour have changed — and where tourism marketing is heading in the future.
12:20 pm - Roger Harding | Xeinadin
Planning for the Future: Tax, Business Confidence & Financial Resilience
Practical guidance on financial planning, tax considerations and succession planning for tourism and hospitality businesses.
12:45 pm - Rowland Rees Evans | Wales Tourism Alliance
1:00 pm - Buffet Lunch, Supplier Exhibition & B2B Networking
Continue conversations with delegates, speakers, exhibitors and tourism suppliers from across Wales and beyond.
2:00 pm - John Turner | CEO, Visit Somerset
AI & Tourism
Exploring how artificial intelligence is changing tourism marketing, visitor engagement and business operations.
2:35 pm - Becca Falvey | Open University
Gen Z Explained: Practical Ways to Attract, Manage & Retain Younger Staff
Understanding the next generation workforce and how tourism businesses can better attract and retain younger employees.
3.00 pm - Ben Ewart-Dean | Neurodivergence Wales
Inclusive Tourism in Wales: Welcoming Neurodivergent Visitors
Exploring practical ways tourism businesses can create more inclusive experiences for neurodivergent visitors.
3:25 pm - Dan Freeman | Secret Planet
Excalibur Is Coming to Mid Wales: What It Means for Your Business
Exploring the ambitious Excalibur project and the opportunities it could create for tourism, hospitality and the wider visitor economy.
3:45 pm - Conference Round Up & Close
