Essential to attracting visitors and increasing sales is creating a positive visitor experience at all points on the customer journey.
Visit Wales have set the scene developing the Wales Brand and the thematic years approach. Regionally we have built on this, refining the #RealMidWales message to resonate with the Mid Wales target market.
The focus for this year’s tourism conference is to explore how individual businesses, communities and organisations can build on the established Wales & Mid Wales identity, translating brand awareness into action, and hear from insider experts sharing ideas to help convert ‘Lookers to Bookers’.
Expedia - Conor O’Dwyer, Market Manager, Ireland & Wales
Visit Wales - Lucy Von Weber, Head of Marketing
Mid Wales Tourism - Val Hawkins, Chief Executive
Steve Hughson - Chair of the Mid Wales Regional Tourism Forum & Chief Executive Royal Welsh Showground