100+

Delegates Expected

35

Years of MWT Cymru

18.06.26

The Metropole Hotel & Spa

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The Mid Wales Tourism Conference provides an opportunity to cover the topics that matter most to tourism businesses. It is the one big tourism event of the year in the region, bringing businesses together to hear from experts, connect with fellow tourism professionals, and meet organisations and suppliers who are there to support the industry.
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Delegates gain a clearer understanding of what is happening across the sector, what changes may lie ahead, and how we can continue working together to strengthen tourism across Mid Wales. This year’s conference is particularly special as we celebrate 35 years of Mid Wales Tourism, reflecting on how far our industry has come and looking ahead to the opportunities that lie ahead for the next generation of tourism businesses.

view 2026 AGENDA

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Read press releases here

The Mid Wales Tourism Conference provides an opportunity to cover the topics that matter most to tourism businesses. It is the one big tourism event of the year in the region not to be missed, no matter how big or small your business is.
 
Delegates can hear from experts in their fields, talk to other tourism professionals and suppliers face to face and network with industry leaders and organisations who are there to help businesses succeed.
 
The conference is designed to give businesses a clearer idea of what's going on, what's changing and what we can all do to better work together to keep Mid Wales at the forefront of people's minds.

97% of attendees from 2021 rated their conference experience as superior or above average.

We asked attendees what they found most beneficial about the day. Here are some of their comments:
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• "Networking, new products and services"
• "Learning a great deal"
• "Meeting people – to reconnect"
• "Networking opportunities; opportunities to meet up and catch up with others"
• "Everything"
• "Meeting exhibitors, ideas on marketing"
• "Better understanding of the future"
• "Chatting with folk again"
• "Meeting other from businesses in the area"
• "Meeting colleagues, motivation from speakers"
• "That we are all in the same boat"
• "Finding out more about Visit Wales, MWT and networking"
• "Meeting others in industry"
• "Well organised, great speakers and facilities, thank you"
• "Engagement with partners in industry"
• "Meeting people, catching up on current thinking"
• "Presentations – sparked thinking and ideas to follow up"
• "Networking and listening to like minded people"

2023 Conference Photo Wall